For a global financial organisation, developed an SMS Opt-In campaign in 2010 that resulted in significant total conversion rate of 14.8% - overshot country, regional, and industry standards. This initiative continues to be used as a digital case study in Asia-Pacific.
Training & Development
Led the E-Commerce Training Program for Telefonica’s Open Future Program designed for entrepreneurs.
Managed alongside the CEO of an online gaming operator to develop its entire business set-up from operations to product development (payments systems). Successfully grew the gross revenue to 350% within 10 months.